Chris Cunningham, the famously twisted music video director (behind Björk’s “All is Full of Love” and several Aphex Twin vids), has been absent for the last couple years. In fact, he hasn’t produced any video work since directing “Sheena is a Parasite” by The Horrors in 2006. Well he’s returned with a beautiful 15 second piece for Gucci as the company unveils its Flora fragrance. Can’t say I care about perfume, but if Gucci wants to pay awesome directors to make cool videos, I’m all for it. Cunningham reworked the Donna Summers track “I Feel Love” for the piece and she even rerecorded vocals for it. Dazed Digital has a story on the ad’s creation. Gucci’s own site has a super high res version, or just watch the less great YouTube rip.
For kicks, follow the jump for a Gucci piece that David Lynch did a couple years back.
