The Spirit
There’s a new post-holidays commercial for The Spirit that’s been airing, and it’s laughably desperate. The film hasn’t been well received by critics or audiences, grabbing 9th place for its opening weekend and already having fallen out of the top 10, while Rotten Tomatoes gives it a 15% fresh score. The marketing campaign for this one has always revolved around pointing out the female stars and the sex appeal, but the new ad goes so far as to quote a critic as boldly declaring Eva Mendes “hot”. That is the entirety of the quote. Apparently that’s the contribution they feel is most likely to pull in an audience, which might be true, but remains nonetheless kinda pathetic. I caught that the quote was pulled from Bettie Magazine. Upon brief investigation, I saw that their review of The Spirit never once uses the word “hot”, nor does their feature interview with the cast. Hmm.
I can’t find a link for the ad, but if you’re watching television and a spot for The Spirit appears, have yourself a good laugh.
